Question: Bob, at ABC electronics, just got a phone call from Jim at XYZ manufacturing, one his largest accounts. Jim wants to know how quickly ABC

Bob, at ABC electronics, just got a phone call
Bob, at ABC electronics, just got a phone call from Jim at XYZ manufacturing, one his largest accounts. Jim wants to know how quickly ABC can ship 1000 units of the Aero21971 power supply XYZ normally orders 100 unit each month. Bob realizes that an order of this magnitude will maximize his quarterly bonus. He also knows that his sales manager Mary would want him to increase the price to maximize the revenue. Bob remembers back to his undergraduate marketing courses and how his professors discouraged companies from price gouging. What should Bob do? Hint. Look at each sentence and answer the question, "Why?" Would your response differ if ABC: 1) has the units in stock, 2) has 100 units in stock and can build 500 units in its normal production schedule, 10 weeks, 3) has 100 units in stock and the standard lead time is 12 weeks for larger quantities (companies typically build to order but don't build to stock), 4) ABC can ship 1000 units in 2 weeks if they work 24/7 and pay expedite fees. ABC has a network of distributors that do stock standard power supplies, but the Aero21971 is a nonstandard unit. The device is proprietary but competitors possess the technology to manufacture an equivalent unit in about 6 months, Structure your response by giving 3 alternatives that Bob should consider. Then select one that you believe Bob should use to quote this requirement and support it

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