Boca Botanas is a local restaurant located in Gaithersburg, Maryland. The target audience for Boca Botanas consists of both men and women, primarily in the age range of 25-45. They are urban dwellers, with a mix of professionals, young couples, and groups of friends seeking a sophisticated and memorable dining experience. Boca Botanas currently maintains an active presence on Facebook and Instagram, two popular social media platforms. On Facebook, Boca Botanas has a business page with a significant following. The page regularly posts updates about menu specials, upcoming events, and promotions. The level of interaction on Facebook is moderate, with a decent number of likes, comments, and shares on each post. On Instagram, Boca Botanas has an aesthetically pleasing account that showcases mouthwatering food photography, behind-the-scenes glimpses of the kitchen, and customer reviews. The interaction on Instagram is higher compared to Facebook, with more likes, comments, and shares on posts. The current objectives on social media appear to be enhancing brand awareness, engaging with the target audience, and enticing customers to visit the restaurant by showcasing the unique dishes and overall dining experience. 

 

Goal: Develop a multi-platform social media marketing plan for a small business within three months.

 

Questions:

Tactical Decisions on Social Media Platforms

1. Please describe the monthly content plan for Facebook and TikTok (types of posts and breakdown) and an engagement plan (what posts/activities will be used to engage followers?).

2. For the chosen platform TikTok, create storyboards to illustrate the main campaign in detail (as a specific sample).

3. How to plan to promote the social media contents (online and/or offline)?

Answer rating: 100% (QA)

Tactical Decisions on Social Media Platforms 1 Monthly Content Plan for Facebook and TikTok Facebook Weekly posts highlighting menu specials Share mouthwatering images of featured dishes along with a ... View the full answer