Question: Boeing 7 3 7 Max Case - What were some reasons for the failures of this aircraft and of this program? - What were some
Boeing Max Case
What were some reasons for the failures of this aircraft and of this program?
What were some tradeoffs Boeing did not execute correctly in the design and
development of the Max aircraft?
Was this program a marketing success? If so why?
Was this an operational success? If not, why not?
What is the timecost tradeoff in project and program management?
Did Boeing invest sufficiently in the development effort in a way commensurate with the
complexity of the requirements?
What is the impact of complexity on the risk inherent in projects and programs such as
the Max?
Did Boeing respond appropriately and quickly to the failures including the crashes
involving the aircraft?
What is the ultimate competence?
What is the role of culture in company decisionmaking in other words can culture be
responsible for errors in decisionmaking?
Boeing Case
What were the root causes of supply chain delays in the program?
What is the difference between the Build to print vs Build to spec. strategy?
Did Boeing prioritize customer success or the profit model in the decisions
Was this program a marketing success? If so why?
Was this program an operational success? If not, why not?
Why did Boeing outsource so much of their value chainsupply chain for this project?
What impact did this level of outsourcing have on their performance?
When is it generally a good idea to outsource the core competencies of a company?
Huawei Case
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