Question: Boeing 7 3 7 Max Case - What were some reasons for the failures of this aircraft and of this program? - What were some

Boeing 737 Max Case
- What were some reasons for the failures of this aircraft and of this program?
- What were some trade-offs Boeing did not execute correctly in the design and
development of the 737 Max aircraft?
- Was this program a marketing success? If so, why?
- Was this an operational success? If not, why not?
- What is the time-cost trade-off in project and program management?
- Did Boeing invest sufficiently in the development effort in a way commensurate with the
complexity of the requirements?
- What is the impact of complexity on the risk inherent in projects and programs such as
the 737 Max?
- Did Boeing respond appropriately and quickly to the failures including the crashes
involving the aircraft?
- What is the ultimate competence?
- What is the role of culture in company decision-making- in other words can culture be
responsible for errors in decision-making?
2. Boeing 787 Case
- What were the root causes of supply chain delays in the 787 program?
- What is the difference between the Build to print vs Build to spec. strategy?
- Did Boeing prioritize customer success or the profit model in the decisions
- Was this program a marketing success? If so, why?
- Was this program an operational success? If not, why not?
- Why did Boeing outsource so much of their value chain/supply chain for this project?
- What impact did this level of outsourcing have on their performance?
- When is it generally a good idea to outsource the core competencies of a company?
3. Huawei Case
- What is the Internet of Things business model?
- What is the Internet of Services business model

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