Book Part 1: Involvement, Decision Making & Attitudes

A). How would you describe the involvement level of for consumers of LessGuts beer and how can you describe the consumer decision making process for it in terms of a consumer journey?

B). Describe how consumer attitudes work in terms of each component and how they interrelate. How did this campaign work in terms of influencing the target audience and their attitudes?

C). Learning. Explain classical conditioning, operant conditioning and cognitive learning. Illustrate each with an example from the campaign