Question: Bookings.Com Please read the case study Bookings.com and answer the following questions. Please be direct and concise in your answers. Please refer : Stefan Thomke

Bookings.Com

Please read the case study "Bookings.com" and answer the following questions. Please be direct and concise in your answers. Please refer : Stefan Thomke and Daniela Beyersdorfer.

1 .

How successful is Bookings? How did the company achieve its success?

(

hint estimate the company's financial financial contribution to the Priceline Group?

2 .

Please analyze Booking's operating and business models carefully

(

strategy

,

process, management and culture

) .

Which elements are the hardest to copy for competitors and why?

3 .

Decision: How should Gillian Tans

(

CEO

)

respond to the Blue Screen landing page experiment proposed by Frisby?

-

Should se get involved or not? Would you suggest changes to the experiment?

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