BOSTON CONSULTING GROUP MATRIX $($BCG $)$

Assignment:

Using the data provided in the table below,

$$ construct a BCG $$ matrix,

and answer the following questions:

$$ Does the company have a balanced portfolio?

$$ What do you see as strengths and why?BCG Exercise

Consider a multi$-$divisional $/$ product organisation

Using the following data construct a BCG matrix

The BCG matrix

This technique is particularly useful for multi$-$divisional or multi$-$product companies. The

divisions or products compromise the organisations "business portfolio". The composition of

the portfolio can be critical to the growth and success of the company. The BCG matrix

considers two variables, namely.

MARKET GROWTH RATE and RELATIVE MARKET SHARE

The market growth rate is shown on the vertical $($y$)$ axis and is expressed as a $\%.$ The horizontal

$($x$)$ axis shows relative market share. The share is calculated by reference to the largest

competitor in the market. The BCG growth$/$share matrix is divided into four cells or quadrants,

each of which represent a particular type of business.