Question: Boston Pizza General Pricing Approaches. The normal menu items at the regular price are offered by Boston Pizza as part of a premium approach. Because

Boston Pizza General Pricing Approaches. The normal menu items at the regular price are offered by Boston Pizza as part of a premium approach. Because of the market that Boston pizza competes in, this is an effective price approach. Because most other restaurants do not offer the same services, such as delivery. Hence, Boston pizza has become one of the most popular brands. Pricing Constraints: For the Jan. 2021 launch, what pricing limitations will be present? How can the restaurant reduce the impact of the constraints ? Pricing on Campus: Will the traditional pricing strategy work on Campus? Why, or why not? Pricing Suggestions for Campus: What strategies should be used on Campus (i.e., value- based pricing) to encourage purchase. Why will they work? Explain why your recommendation will be more successful in attracting buyers than the competitor

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