Question: Both qualitative and quantitative research as well as performance tracking can be used to measure brand equity and performance. Financial metrics can identify anomalies and

Both qualitative and quantitative research as well as performance tracking can be used to measure brand equity and performance. Financial metrics can identify anomalies and trends, so an organisation can identify initiatives that drive positive results. However, financial metrics result from 'brand strength'. Identify ways an organisation can measure 'brand strength' on an ongoing basis.

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