both questions - Each question is worth 25% Identify two ethical issues based on your group project. a) Discuss what two ethical issues are in relation to any of the 4Ps. b) Make recommendation(s) on how the company/companies could address these issues. a) First discuss the relationship among quality, value and satisfaction and their roles for developing a long-term relationship with customers. b) Pick one case from all the cases assigned throughout this semester and relate your discussion to the case. PART 2. From four questions below, choose TWO QUESTIONS to answer. Each question is worth 25% a) n man (if not most) circumstances, cutting prices to increase sales volume is not a good idea. Explain why this is so. b) What are some alternatives that are preferable to cutting prices? a) Whv have ethics and social responsibility become so Important in recent vears? b) Is it really necessary to consider these issues in strategic planning? a) Why is the product life cycle (PLC) an important consideration in selecting and developing