Bounce laundry sheets have a loyal consumer base. If the brand manager wanted to focus on a repeat consumption objective, knowing that there is a finite amount of laundry to wash, which of the following applications should they choose?

A campaign suggesting that one should wash their bed linens every day.

There is no viable campaign that could focus on repeat consumption.

A campaign showing how the sheets can be used to keep items fresh such as gym shoes, closets, dresser drawers, and travel bags.

A campaign depicting two sheets in a load to be used versus one.