Question: Brad loves Under Armor. Since 2012, he has been remarkably consistent with his purchases. A typical year's purchases averages $1000 on Under Armor products. His

Brad loves Under Armor. Since 2012, he has been
Brad loves Under Armor. Since 2012, he has been
Brad loves Under Armor. Since 2012, he has been remarkably consistent with his purchases. A typical year's purchases averages $1000 on Under Armor products. His most recent Under Armor purchase was a grey pair of "Under Armor Ueshyls Essentials" shoes for $65, which he wore on his most recent TikTok video. Under Armor estimates a customer ke Brad will be a consumer for 30 years. What is the best estimate for the LTV of Brad? O $1000 x 30 = $30,000 O ($1000 x 30) + $65 = $30,065 1000 x 20 $20,000 = $1000 x 30 $30,000+ the value of all his social media posts = O $1000 x 20 $20,000+ the value of all his social media posts Question 10 Generally speaking, when segmenting a market, it is best to start with O Income segmentation because different income levels require different products. O Occupation segmentation because this segmentation captures income, age, and gender. O Lifestyle segmentation because micromarketing can be done. None are correct

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