Brady noticed several television commercials for a new brand of shampoo. While washing his hair, he thinks
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Question:
Brady noticed several television commercials for a new brand of shampoo. While washing his hair, he thinks about what would happen if he replaced his current shampoo with the new one. What stage in the adoption process has Brady reached?
a.
decision
b.
interest
c.
feedback
d.
evaluation
Related Book For
Project Management The Managerial Process
ISBN: 9781260570434
8th Edition
Authors: Eric W Larson, Clifford F. Gray
Posted Date: