Question: Brainstorming, a group problem - solving technique that involves the spontaneous contribution of ideas from all members of the group ( Merriam - Webster.com, 2

Brainstorming, "a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group" (
Merriam-Webster.com, 2019) in an attempt to discover various approaches to define and meet the wants and needs of the market are explored, is most applicable to which phase of the NPD process:
Select one:
a. Product design
b. Concept development
c. Process design
d. Pilot testing
e. Pilot production
 Brainstorming, "a group problem-solving technique that involves the spontaneous contribution of

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