branch management question. answer these two question

5. Over the past few months, Domino's pizza management has recognized that consumer demand for pizza has declined in the local market. In identifying the reasons, the management speculated that this was due to a change in consumer attitude towards Domino's pizza. Domino's is a company that conducts brand audits when needed and has information on previous brand audits. Therefore, the management suggested that it would be sufficient to carry out a brand exploratory instead of a complete brand audit. W (a) Do you agree or disagree with this idea? Justify your answer. (12 marks) (b) "When establishing a brand equity management system, defining brand equity responsibilities is crucial." Explain with reasons why defining brand equity responsibilities is crucial for an organization. (08 marks)