Question: Brand A has lower % C , but higher $C compared to Brand B . You have proposals for increasing the fixed cost for each
Brand A has lower C but higher $C compared to Brand B You have proposals for increasing the fixed cost for each brand by the same $ amount. Which of these is correct?
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All the other answers are correct.
incremental or breakeven dollars will be lower for Brand B than Brand A
incremental or breakeven units will be the same for both Brands
incremental or breakeven units will be higher for Brand A than Brand B
incremental or breakeven dollars will be the same for both Brands
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