BRAND:   Apple Watch Series 7

COUNTRY:    United Kingdom

Comparison Brand:    Samsung Galaxy Watch 4

 

Thorough explanation required on the base of APPLE WATCH SERIES 7 of below points;

1- Background (Apple Watch Series 7)

2- PESTLE Analysis (Apple Watch Series 7)

3- Brand Extension/ on the base of following Image file (Apple Watch Series 7)

• 3.1 Increased Market penetration/share
• 3.2 Strengthen rational and/or emotional benefits
• 3.3 Attract new segments/enter new market categories
• 3.4 New, new/ a case for a new brand 

 

Transcribed Image Text:

Figure 3: Brand extension strategies Reputation Existing New Strengthen Existing Increase market rational and/or penetration/share emotional benefits Customers/ markets New Attract new segments/ enter new market categories New new; a case for a new brand? Increasing risk Figure 3: Brand extension strategies Reputation Existing New Strengthen Existing Increase market rational and/or penetration/share emotional benefits Customers/ markets New Attract new segments/ enter new market categories New new; a case for a new brand? Increasing risk