Brand Extension Assignment: Using Nike brand you have selected for your marketing plan project, write a $3-4$ page paper discussing how your new product is a brand extension for that brand.

Include your rationale for the brand extension. This will be the beginning research for your marketing plan.

Headings to include:Brand $($to include a brief background$)$Extension ideaRationale$/$justification or need for the new idea relate the idea back to the company's mission statement Target marketMarketing$/$launch strategy $($to include pricing and channel strategy$)$Ethical considerations. Make sure to provide references and inside text citations