Question: Brand Extension Marketing Plan (BEMP) section 5.2 - Contingency Planning The proposed product is a solar powered battery back-up for all homes Identify risks in

Brand Extension Marketing Plan (BEMP)

section 5.2 - Contingency Planning

The proposed product is a solar powered battery back-up for all homes

  • Identify risks in the plan strategy for this product
  • How will the risks be monitored?
  • How you will adapt to adversity and changes? What options will you have?

Please support with academic citations

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