Brand: Old Spice 

IMC: smells like a Man

Identify 4 consumer touchpoints in which the brand weaves the core thread of their IMC creating a campaign for consumers based on one single-minded message

Identify the single-minded message, and how the brand connects with consumers to share this single-minded message.

Show your consumer touchpoints visually and provide an explanation for each

Answer rating: 100% (QA)

Here are 4 consumer touchpoints for the Old Spice brand weaving their Smells Like a Man integrated m... View the full answer