Question: Brand portfolio analysis involves a four - step process. When Procter & Gamble ( P&G ) sold two of its European toothpaste brands to Unilever

Brand portfolio analysis involves a four-step process. When Procter & Gamble (P&G) sold two of its European toothpaste brands to Unilever in 2019, it was doing which of the following?
a. Pruning the portfolio
b. Growing core brands
c. Liquidating brands
d. Milking brands

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