Question: Brand portfolio analysis involves a four-step process. In 2001, Procter & Gamble (P&G) decided to reduce the number of brands it carried to focus on

Brand portfolio analysis involves a four-step process. In 2001, Procter & Gamble (P&G) decided to reduce the number of brands it carried to focus on faster-growing cosmetics and health care lines. P&G then sold Jif peanut butter and Crisco cooking oil brands to the J.M. Smucker Company. Selling brand assets is part of which step of the brand portfolio analysis?

Group of answer choices Making the case. Pruning the portfolio. liquidating Brands. Milking the brand.

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