Branding $-$ This exercise segment covers important issues associated with conditions favorable for branding as well as the difficulty of achieving brand familiarity. The team should consider if brands are really relevant for all product classes and speculate on the effort spent promoting brands to consumers who have no use for the product in question, or for whom brand names are meaningless. List from memory up to four brand names for each of the following products. List the first brands that come to mind. If the you cannot think of any brands for a particular product, write "none" and go on to the next product.

Peanut butter

none $($I don't like peanut butter$)$

Perfume

Saint Laurent, Dolce Gabbana, Victoria secret Versace

Umbrellas

umbrellas from target

Oil filters

none

none

Y

II$.$ What degree of brand familiarity $($Rejection$,$ Non$-$recognition, Brand recognition, Brand preference, Brand insistence$)$ exists among the majority of consumers for each of the products?

Peanut Butter brand recognition.

Perfume brand preference.

Umbrellas

Oil filters

Automotive polish

Sunglasses brand preference

Plastic cups

Pianos

Automotive polish

nor

Sunglasses

Celine, Prada, quay, gucc

Plastic cups

pofts

Pianos

nc