Branding This exercise segment covers important issues associated with conditions favorable for branding as well as the difficulty of achieving brand familiarity. The team should consider if brands are really relevant for all product classes and speculate on the effort spent promoting brands to consumers who have no use for the product in question, or for whom brand names are meaningless. I. List from memory up to four brand names for each of the following products. List the first brands that come to mind. If the you can not think of any brands for a particular product, write none and go on to the next product.

Peanut butter Automotive polish Perfume Sunglasses Umbrellas Plastic cups

Oil filters Pianos

What degree of brand familiarity (Rejection, Non-recognition, Brand recognition, Brand preference, Brand insistence) exists among the majority of consumers for each of the products?

Peanut Butter, Perfume , Umbrellas, Oil filters ,Automotive polish, Sunglasses, Plastic cups, Pianos

Which of the above products would be most appropriate for branding? Explain

Which of the above products would be least appropriate for branding? Explain