Question: brands identify a hole in the perceptual map.d. Consumers will most likely purehase more of the three brands not elustered together.Clear my choice19Kelly is developing

brands identify a "hole" in the perceptual map.d. Consumers will most likely purehase more of the three brands not elustered together.Clear my choice19Kelly is developing the positioning statement for a new line of sunglasses. In a meeting, the marketing team tells Kelly that she has succinctly and clearly expressed the competitive advantage of the new sunglasses brand. The team approves of the way Kelly wants to express the brand's competitive advantage, and tells her to continue her work on fully developing the positioning statement. Which element of erafting the positioning statement has Kelly's team just approved?a. Positioningb. Target marketingc. Target segmentingd. Unique selling proposition

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!