Question $2(1$ point$)$

Dom is reviewing a perceptual map that compares a number of jeans brands based on customer survey data. Five of the eight brands are depicted as points close together on the map. A logical conclusion Dom can draw from this perceptual map is $\_\_\_\_\_\_\_\_.$

Question $2$ options:

a$)$

three brands are well positioned as being diverse from all other brands

b$)$

the five brands are viewed as most similar by consumers

c$)$

the five brands identify a "hole" in the perceptual map

d$)$

consumers will most likely purchase more of the three brands not clustered together