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Question $5$ of $10$

Check My Work $(1$ remaining$)$

While he is home for fall break, Sergio tells his parents he would like to become a marketing researcher. He shares with them the attributes of successful marketing researchers. Sergio likely mentioned all of the following statements that describe attributes of successful marketing researchers except which one?

a$.$ They are proactive rather than reactive.

b$.$ They tend to identify and lead the direction of individual studies and overall programs.

c$.$ They simply respond to explicit requests for information.

d$.$ They realize research is done primarily to help managers make better marketing decisions.