brbm$10$h$\_01.$Ch$01\mathrm{.}08$m

Check My Work $(1$ remaining$)$

As a manager who has to rely on research to make decisions, Payton knows that managers who study and understand marketing research will know which of the following statements about the research process is NOT true?

a$.$ Marketing research is inexpensive to an organization and can therefore be undertaken on trivial issues.

b$.$ The process is detailed, time consuming, and requires a lot of thought and effort.

c$.$ No research is perfect, and managers must take this into account when making decisions.

d$.$ The process of gathering data and generating information is full of opportunities for errors to slip into the results.