Break longer documents into smaller chunks

Use attention$-$getting devices such as bolding, font changes, and graphics as much as possible.

Marcel operates a small business that sells stoneware gifts and collectibles. Marcel is developing a website for the business for the first time and would like your advice regarding proper content and structure of the website, particularly in terms of how readers of paper materials and web users differ.

Which of the following is good advice for Marcel? Check all that apply.

Web users do not want to read.

Users can more quickly scan items in rows rather than columns.

Placing frequently accessed items close to the bottom of the content area is important.