Question: Break out the different technologies that Accor uses into Paid Media, Unpaid Media and Own Media. Can you flush out some elements of omnichannel marketing

Break out the different technologies that Accor uses into Paid Media, Unpaid Media and Own Media.

Can you flush out some elements of omnichannel marketing for Accor’s services?

Discuss how Accor could combine traditional marketing media to support its digital marketing

Reference:

Tourism and Hospitality Management, Vol. 26, №. 1, pp. 233-244, 2020; Damjanovic, V., Loncaric, D., Dlacic, J., Digital Marketing Strategy of Accor Hotels

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