Question: Bri has been using the same brand of toothpaste since her mother first bought it for her. She switches to another brand after her favorite

Bri has been using the same brand of toothpaste since her mother first bought it for her. She switches to another brand after her favorite actress endorses it

.

Which principle of influence does Bri

s action illustrate?

Multiple Choice

liking

authority

reciprocation

consistency

scarcity

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