Bridging the Gap Between Relationship Quality and Value Co-Creation in B2B Marketing: A Strategic Approach to Enhancing Competitive Advantage." Therefore, this annotated bibliography explores the dynamics of relationship quality, value co-creation, and digital transformation in B2B marketing. The chosen articles underscore how businesses can strategically enhance engagement, leverage emerging technologies, and build competitive advantage through co-creative practices. Key themes include collaborative models, customer engagement, system capabilities, and transparency, which are vital to sustaining long-term B2B relationships in a rapidly evolving marketplace.