Question: Bridgit loved her old car, but she decided it was time for a new one. She went to the dealership and picked one out, and

Bridgit loved her old car, but she decided it was time for a new one. She went to the dealership and picked one out, and paid for it with her trade-in and cash. This is an example of

purpose-driven marketing.
an exchange.
a production orientation.
product differentiation.
one-to-one marketing.

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