Brief introduction that provides context for your inquiry including a persuasive argument for moving forward with your research.

Statement of the business problem that includes a dependent and independent variable.

A review of the literature that includes at least four references to published resources that includes both primary and secondary data $($articles$,$ annual reports, company websites, industry surveys$).$For each of the references create a $3-4$ sentences that review the resources.

An analysis of the research strategy you will use to determine whether you will move forward with adding online services $($survey$,$ focus group, observation, content analysis, case studies etc.$)$

A conclusion that explains the importance of moving forward with your research.

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