Briefly analyze Zipcar from a POCD (People-Opportunity-Context-Deal) perspective. 2. Using the May 2000 projections, what are Zipcar's unit economics? Specifically, what is their cost structure in terms of overhead, cost per car, cost per member? What is the revenue per member per month? Profit per member per month? 3. How do the numbers from the previous question compare with the actual numbers from Exhibit 8b? 4. What do the unit economics tell you about the hourly versus the daily usage billing policy (think about the margin per use)? What would you do in light of this analysis?

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1 POCD Analysis of Zipcar People Zipcar targets urban dwellers college students and professionals who dont own a car but need occasional access to one ... View the full answer