Question: Briefly describe the steps in the consumer decision-making process. Consider a scenario in which a consumer is considering new outdoor heaters for their patio. Competitors
Briefly describe the steps in the consumer decision-making process. Consider a scenario in which a consumer is considering new outdoor heaters for their patio. Competitors have set the bar high in terms of safety and design. Please make sure to include a discussion of needs, choice sets, consumer senses, sources of information, level of involvement, evaluative criteria, decision rules, expectations, satisfaction, post-purchase behavior, and consumer attitude formation.
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