Briefly discuss the three objectives for developing and implementing performance measurement systems. (Page 390, Study Question #1) Developing and implementing performance measurement systems in logistical operations revolves around three fundamental objectives: monitoring, controlling, and directing. Monitoring entails closely tracking essential metrics like fill rates, on time deliveries, and logistics costs, providing a comprehensive overview of performance for informed decision making. Controlling establishes performance standards based on these metrics, ensuring that operational processes align with organizational objectives. For example, identifying areas needing improvement, such as addressing low filll rates, prompts swift adjustments to maintain alignment. Directing focuses on motivating employees and acknowledging their contributions to logistical efficiency, fostering a culture that values excellence. Combining these objectives creates a sturdy structure that not only optimizes operations but also nurtures positive customer perception through consistent service delivery, establishing an efficient logistical operation for success