Briefly discuss the three objectives for developing and implementing performance measurement systems. (Page 390, Study Question #1) The three objectives for developing and implementing performance measurement systems are monitoring, controlling and directing (Bowersox, Closs, Cooper and Bowersox p. 366). Monitoring is to track system performance on things like fill rate, on-time deliveries and logistics costs on transportation and warehousing. Controlling is done by holding the logistical system to certain standard so that things can always be revised and improved if they are not meeting this standard. This step can be identified as situational analysis reviwed in Chapter 13. Directing is related to employee motivation and reward for their work. It is about encouraging employees to do their work to the best of their ability and rewarding them with time off if tasks are completed early. These objectives all help shape customer views on a company, and will keep perspectives positive if the company is well rounded in maintaining all aspects of it (