Briefly explain if the following statements are right or wrong and why? $-$ When the $$ of the B$/$C ratio of a competitor is small, winning this competitor becomes easier to predict. $-$ Friedman$$s model uses a pessimistic strategy while Gates$$ model uses an optimistic strategy. $-$ In case of high project risk, the use of Gates$$ model is more appropriate than Friedman$$s$.-$ You should $($increase$/$decrease$)$ your bid markup when you bid against a larger number of competitors than you initially expected. $-$ You should $($increase$/$decrease$)$ your bid markup high risk is involved. $-$ You should $($increase$/$decrease$)$ your bid markup when you need the job badly