Question $37(3$ points$)$

When a company designs a single marketing mix and directs it at an entire market for a particular product,

it is assuming that customers' needs vary greatly.

we would expect the product to be available in a wide range of colors and styles, with many optional accessories, leading to a number of prices.

it is using the market segmentation approach.

we can assume that the product is needed by many different people for many different reasons and many different uses.

it is using an undifferentiated approach.