Question: Briefly explain the impact that reach, frequency, and continuity have on strategic media planning. Given the following: # of households in the area - 50,000

Briefly explain the impact that reach, frequency, and continuity have on strategic media planning. Given the following: # of households in the area - 50,000 # of households that watch CBC in the area - 8,000 # of weeks the ad will run on CBC - 2 # of times per week the ad will run - 5 Calculate reach for the CBC Calculate total impressions for the two weeks if you were to use CBC Assume our advertisement reaches 20% of the target audience and runs 12 times per week for three weeks. The GRPs equals for one week. Calculate the cost per thousand for Car and Driver Magazine Cost - $183,216 Total Readership - 200,205 CPM =

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