Bronkhorstspruit and Pretoria West are suburbs of Pretoria. Many workers travel from Bronkhorstspruit and Pretoria West to Pretoria and Johannesburg daily using various, sometimes multible, modes of transport. Most travellers start work between 07:00 and 09:00 and go off-duty between 14:00 and 18:00. you are a transport Manager for the Department of Transport and need to segment the various markets. Using the information provided above, explain segmentation criteria you would use to segment the markets.

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As a transport manager for the Department of Transport segmenting the markets of commuters traveling from Bronkhorstspruit and Pretoria West to Pretoria and Johannesburg involves identifying and categ... View the full answer