Question: Brooke has just finished a First Screen analysis for an ecommerce site that she hopes to launch to sell guitars, drums, and other types of

  1. Brooke has just finished a First Screen analysis for an ecommerce site that she hopes to launch to sell guitars, drums, and other types of musical instruments. Shes disappointed because she rated 10 of the 25 items included in First Screen as having either low or moderate potential. After thinking about this, Brooke indicated that it is a good thing that she completed a feasibility analysis because the result of this analysis led her to believe that starting this business is not a good idea and she should stop pursuing this idea. Is Brooke correct in reaching this conclusion? How would you advise her to interpret the results of her First Screen analysis?

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