Question: Brown & Smith Inc. engages in the design, development, making, and retail selling of designer jewelry in N o Before approving a new design, the

Brown & Smith Inc. engages in the design, development, making, and retail selling of designer jewelry in No Before approving a new design, the company draws it on a computer and then produces models to show p consumers and get their reactions. This allows the company to analyze the possible customer reaction. Ider concept development method used here.
Conjoint analysis
Prototyping
Virtual reality testing
Perceptual mapping
Digital fabrication
Brown & Smith Inc. engages in the design, development, making, and

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