Question: Brown & Smith Inc. engages in the design, development, making, and retail selling of designer jewelry in North America. Before approving a new design, the

Brown & Smith Inc. engages in the design, development, making, and retail selling of designer jewelry in North America.
Before approving a new design, the company draws it on a computer and then produces models to show potential
consumers and get their reactions. This allows the company to analyze the possible customer reaction. Identify the concept
testing method used here.
Brown & Smith Inc. engages in the design, development, making, and

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