BSS050-6 Strategic Management Assignment 2- Case study Case study 60% 3600 words ( /- 10%) 1. Demonstrate the following knowledge and understanding : Demonstrate an in-depth knowledge and understanding of strategic approaches and theories and relate them to the external/internal environment that shapes a business. 2. Demonstrate the following skills and abilities: Deploy analytical tools of strategic management in relation to both the external and internal environments of organisation to synthesise, evaluate and develop appropriate strategic options in a complex environment