BUAD 350 Business Communication Spring 2023 Negative Message Assignment #2 As president of Cycle World, you must refuse a request from the North American Biking Association. This group wants your company to become a major sponsor of the first annual Durango World Mountain Bike Championship to the tune of $30,000! This is one tune you cant dance to. The stakes are just too high. You applaud NABA for its proactive stance in encouraging families to participate in the sport of mountain biking. NABA was also instrumental in opening up ski resorts to mountain bikers during the summer months. Actually, youd like to support the Durango World Mountain Bike Championship. Theres no doubt that such races increase interest in mountain biking and ridership. You have sponsored some bike races in the past, but for small amounts usually under $500 which paid for trophies. But NABA wants to offer large cash prizes and pay the expenses of big-name champions to enter. You are a small Eugene, Oregon company, and all your current profits are being ploughed into research to compete with the Japanese imports. You are very proud of your newlyintroduced brake pads and trigger-action shift levers. But these kinds of engineering breakthroughs are costly. You dont have the big bucks NABA wants. You wouldnt mind paying $500 for an ad in their program OR contributing $500 toward trophies. But thats the limit. Your Task: Write a letter to Christopher Van Wijk, North American Biking Association, 8310 Montague Expressway, San Jose, CA 95131, refusing his request. Your address and phone number are: Cycle World, 2220 Main Street, Eugene, OR 97401; (541)227-2932. * Use only the information that is in this prompt. * Eliminate, dont reduce, further communication. * Work on these alone and pledge them.