Budget Allocation for Quarter 1, 2021 Budget Allocation for Prior Quarters (by stage) 50 BASELINE 40...
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Budget Allocation for Quarter 1, 2021 Budget Allocation for Prior Quarters (by stage) 50 BASELINE 40 Previous Quarters' KPI Q4'20 % of Total Budget 30 20 10 Net-New ARR 400M Gross New ARR 918M Site Visitors 137.1M Free Trials 12.75M Orders 1.53M Monthly Active Users 7.85M 0 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Discover -Try Retention Rate Q3'22 Q4'22 70.57% Cancel ARR -523.16M ROI $1.96 Buy -Use Renew Input your budget for Quarter 1, 2021 Discover 0% INPUT TYPE Variable Fixed Next Try 0% Buy 0% Use 0% Renew 0% DESCRIPTION PREV. QUARTER (SM) INPUT BUDGET (SM) Awareness marketing (integrated brand campaigns, display, SEM, social) 40 $ 0 M Landing page optimization & A/B testing 2 0 M Budget Allocation for Quarter 1, 2021 Budget Allocation for Prior Quarters (by stage) 50 BASELINE 40 Previous Quarters' KPI Q4'20 % of Total Budget 30 20 10 Net-New ARR 400M Gross New ARR 918M Site Visitors 137.1M Free Trials 12.75M Orders 1.53M Monthly Active Users 7.85M 0 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Discover -Try Retention Rate Q3'22 Q4'22 70.57% Cancel ARR -523.16M ROI $1.96 Buy -Use Renew Input your budget for Quarter 1, 2021 Discover 0% INPUT TYPE Variable Fixed Next Try 0% Buy 0% Use 0% Renew 0% DESCRIPTION PREV. QUARTER (SM) INPUT BUDGET (SM) Awareness marketing (integrated brand campaigns, display, SEM, social) 40 $ 0 M Landing page optimization & A/B testing 2 0 M
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