Question: Budget - setting is more complicated than adding up the costs to make and place advertising. Which of the following is not something that needs
Budgetsetting is more complicated than adding up the costs to make and place advertising. Which of the following is not something that needs
to be considered when budgeting?
Costs to conduct research
Resources required to develop an advertising strategy
Expenses associated with assessing and analyzing the performance of a strategy
Where the Super Bowl will be played
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