Question: Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product

Build interest in your sales message by developing your central selling points with rational, emotional, or dual appeals. Rational appeals are appropriate when a product is

,

for example, important to

.

Emotional appeals are appropriate when a product is

,

for example,

.

Whether using rational or emotional appeals, remember to translate cold facts

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