fill in the blank options:

use (flowery, complex, or simple) language

your (purpose for writing, central selling points, or personal opinion), which

with (only emotional, only rational, or emotional and rational) appeals

5. Creating Effective Sales Messages in Print and Online Sales messages use persuasion to promote products and services. To develop and deliver effective sales messages of any type, use the 3-x-3 writing process to analyze the product and your purpose, adapt your message to your audience, gain attention, build interest, elicit desire, reduce resistance, and motivate action. You need to write a sales message for your company's new line of gardening shears. Before composing your message, which questions should you ask yourself? Check all that apply. How easy to use are the gardening shears? What are all the purposes for which the gardening shears can be used? What qualities of the gardening shears would be acceptable to exaggerate? How does the design of the gardening shears compare to that of similar products on the market? A coworker is crafting a sales message and asks for your advice. What tips can you share for the opening? Check all that apply. Include a long personalized introduction. Use a startling statement. Ask a question. Include eye-catching typographical arrangements. To build interest in your sales message, use language to describe your , which you can develop with appeals